{"title":"Decades Collection","description":"\u003ch2\u003e\u003cspan\u003eThe 20th Century Collection\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eA century of beauty, culture and change told through soap.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe twentieth century changed almost everything about the way we live and the way we bathe, groom, dress and define beauty.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt its beginning, industrial manufacturing, modern plumbing and an expanding consumer culture were transforming an everyday bar of soap into something more than a household necessity. By century's end, beauty and fragrance had become powerful expressions of identity, influenced by fashion, music, technology, advertising and a rapidly changing world.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eDecades: The 20th Century Collection\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e explores that evolution through ten artisan soaps, each inspired by one decade from the 1900s through the 1990s.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBut these aren't modern soaps dressed in decade costumes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach bar begins with the history of its era: how people bathed and groomed themselves, what they considered beautiful, the fragrances they wore, the materials and technologies available to them, the fashions and design movements surrounding them, and the cultural changes reshaping everyday life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eVKD Artisan translates that history into soap.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFormulation, fragrance, color, pouring technique, decoration and stamped imagery are intentionally used to tell a different part of the century's story. Industrial metals give way to glamour. Restraint collides with escapism. Beauty becomes visible, rebellious, liberated and excessive before emerging into the sleek, fragrance-driven final years of the century.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSome changes are dramatic. Others are found in the smallest details.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTogether, the ten bars create a timeline you can hold in your hands. This is a collection that traces how beauty looked, but how our relationship with bathing, fragrance, luxury and self-expression changed across one extraordinary century.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e1900–1999. Ten decades. Ten stories. One century told through soap\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","products":[],"url":"https:\/\/vkdartisanco.com\/collections\/decades-collection.oembed","provider":"VKDA","version":"1.0","type":"link"}